Frequently asked questions
Clear answers about who Media Push is, what we do, and how our paid media programmes work for B2B brands in Singapore.
No. Media Push is a B2B marketing agency — not a push-notification platform, not a bot service, and not software that guarantees leads or ROI. We are a Singapore-based paid media team that plans, buys, and reviews campaign media on your behalf. Our name reflects how we push campaigns live with human approval — not mobile push alerts or automated outreach bots. If you are looking for a notification app or a tool that promises guaranteed leads, Media Push is not the right fit. We provide media planning, channel mix management, creative testing, and structured flight reviews for organisations that want accountable paid media.
We specialise in B2B brands — technology, professional services, industrial, financial, and enterprise categories where paid media supports longer sales cycles and account-based strategies. Our clients include regional marketing centres based in Singapore, founder-led companies scaling demand generation, and in-house teams that need a paid media partner for channel mix planning and campaign execution. We work best with organisations that value structured media reviews and honest reporting over vanity metrics.
Every engagement follows our four-phase media timeline. Brief captures your objectives, audience, budget, and success signals. Plan maps your channel mix, slot allocation, and flight calendar. Buy executes campaign media buys with pre-push human review. Learn runs a structured flight review documenting performance, auction shifts, and recommendations for the next cycle. This rhythm ensures nothing goes live without approval and every flight contributes to accumulated learning.
We use AI-assisted media insight tools to accelerate pattern detection — audience overlap, bid landscape shifts, weekend fatigue spikes, anomaly alerts. These tools inform our analysts' recommendations during media reviews. However, no AI system at Media Push pushes budget live or makes autonomous bid changes. Every live media action requires human authorisation from our Singapore media team and, where agreed, your designated contact. We describe our approach as AI-forward, human-led.
Our core channels include LinkedIn, Meta (Facebook and Instagram), Google Ads (Search, Display, YouTube), and programmatic platforms relevant to B2B reach planning. We also support regional platforms where your audience is active across ASEAN. Channel selection is driven by your media plan and audience data — not by platform partnerships or volume incentives. During the channel diagnostic, we assess which platforms earn slot allocation based on your specific objectives.
Pricing depends on scope — a one-time channel diagnostic differs from an always-on retainer with weekly media reviews and evening studio coverage. Media spend (the budget paid to platforms) is separate from our management fees. We provide transparent proposals after an initial media review conversation, outlining programme scope, deliverables, and fee structure. We do not require long-term lock-in for project-based engagements; retainer terms are defined in your service agreement.
Yes. Our office at 19 Ann Siang Road, #02-05, Singapore 069699, is open for scheduled meetings Mon–Fri 09:00–18:00 SGT. We encourage face-to-face brief workshops and flight planning sessions — especially for new engagements or quarterly reviews. You can also reach us by phone at +65 6829 4173, email at [email protected], or through the contact form on this site.
Programmes are structured packages covering a defined scope — such as a channel diagnostic or a campaign flight review. Services are ongoing or modular capabilities — campaign media buy execution, creative fatigue monitoring, channel mix optimisation — that can be combined within a programme or engaged independently. Most clients start with a programme (often the Media Strategy & Channel Diagnostic) and transition to retainer services for always-on flight management.
No. Media Push does not guarantee ROI, lead volumes, or specific performance metrics. Paid media outcomes depend on market conditions, platform algorithms, creative quality, landing page experience, sales follow-up, and budget levels — factors outside any agency's full control. What we commit to is honest reporting, evidence-based recommendations, structured testing, and media plans you can defend to your leadership team. Our flight reviews document what worked, what did not, and why.